Question: Dont use existing solution , this question i posted for 3rd time. I will do report Activity Mapping c. Are Walgreen's distinctive competencies VRIN? Why?
Dont use existing solution , this question i posted for 3rd time. I will do report
Activity Mapping c. Are Walgreen's distinctive competencies VRIN? Why? Slide 2 Activity mapping involves six steps. First, strategic customers within the industry are identified and described - A strategic customer is a customer who a company targets. Second, the strategic customers' critical success factors are listed. - Critical success factors are those characteristics of the product or services that are most important to a strategic customer. Without these characteristics, a product or service is much less appealing. Third, the internal activities that a company must take in order to successfully offer the critical success factors are listed. - These important internal activities are the activities that are necessary for a company to perform in order to offer those characteristics of the product or services that are most important to a strategic customer. Fourth, a company's distinctive competencies are listed. - We ask, What activities does a company perform particularly well?" Fifth, is there a match? Do the distinctive competencies match the important internal activities? Sixth, if there is a match, are the distinctive competencies valuable, rare, difficult to imitate, and nonsubstitutable? - In this step, we will focus on "imitation" - how difficult would it be for a competitor or new industry entrant to imitate the distinctive competencies? Activity mapping analysis can help organizations identify: - what they are doing well to serve their most important customers - what new activities they should take to better serve their customers - what activities they perform that may not be aligned with what their customers want - whether organization's activities could be easily copied Slide 3 In Step 1, we begin by identifying the strategic customers within an industry. In some industry, there may be a great deal of diversity in "types" of customers. For example, in the hotel industry, there are many "types" of strategic customers business travelers