Dove brand currently has 3 communication objectives for their brand. -increase brand awareness within target audience in
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Question:
-increase brand awareness within target audience in the next six months.
-Customer satisfaction surveys for increased brand of perception.
-Implementation of more social media campaigns.
identify any issues that need to be addressed before these communication objectives can be achieved, for example:
-Adequate Budget
-Timely Approval of Budgets
-If creative materials need pre-testing, you need to identify when results are needed etc.
Related Book For
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
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