DQ$\text{'}$s are Discussion Question & Topics which seeks to help students apply terms & concepts learned from the chapter readings & assignments.

TV Dinners??? Hmmm? Do you remember them? Um$,$ probably not, especially if you are not from the old$-$school $/$ AKA, Back in the Dayzzz. Take a look at this link about the Old$-$School TV Dinners

Lean Cuisine's Advertising effort to shift consumer perceptions of "frozen products" included a multi$-$faceted approach. Access Lean Cuisine's website and evaluate the marketing messages presented.

What do you think their advertising message conveys?

Do they convince you to reconsider your views of various products?

Is the effort working, or do you still perceive Lean Cuisine to just be $$diet$$ food, $-$ or is it Frozen Food, or $--$ a TV Dinner? Please explain your answer.

Be sure to support ALL your work with APA in$-$text citations, and work references.

By Sunday Evenings $($no later than $11$:$59$ pm$)-$ Please post your initial reply to this discussion topic.

Next, Read a selection of your Classmates' postings $-$ and

$($Optional$)$ By Sunday Evenings $($no later than $11$:$59$ pm$)$ Please respond to at least one of your classmates' posting$($s$),$ in one or more of the following ways:

You can address a classmates' comments, analysis, and evaluation of their selected topic$($s$)$

Expand or remark upon your classmates' use of relevant resources

Answer question$($s$)$ posed to you by your classmates for further discussion

Link one of your classmates' posting$/$thread to other postings or to course materials and concepts, where appropriate and relevant

Extend or constructively challenge your classmates' work, or

You can just expand upon your colleagues' postings

Return to this Discussion in a few days to read the responses to your initial posting. Make a personal note of what you learned and$/$or any insights you gained as a result of the comments made by your colleagues.

For your convenience, please copy$-$paste your work from the Word doc or type it directly into the Text message box.

It is HIGHLY RECOMMENDED that you always review the Discussion Board Example