Dr$.$ Ayme$-$Yahil

ABS Makeup is a new brand of makeup launched by students in the MBA program at the American

Business School of Paris. For the initial product launch, you will be launching two lipsticks, $3$

eyeshadow palettes, and a mascara. The launch will coincide with the $2024$ Paris Olympics. You

have free reign to develop your own strategy of how to launch this new makeup brand in any way

you feel is appropriate in order to win market share for this new brand.

ABS Makeup will be launching its inaugural makeup set on July $26,2024$ which is also the

same day as the beginning of the Olympics. You are the communications advisor hired by

the students at ABS to launch this product. Please provide the following:

Comms strategy: How do you plan to launch the product during the Olympics. Write a clear

strategy and make sure to include a timeline for the launch

Creative: create a mood board and a logo$/$tagline for your new brand.

Social media assets: develop one social media asset $($Insta$/$TicTok$/$etc$)$ to promote your new

brand. Make sure to include your logo$/$tagline and messaging.