Question: Dr . Rick was a character / spokesperson created partially to serve as a character that would resonate with Progressive's target audience, but also to

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Rick was a character

/

spokesperson created partially to serve as a character that would resonate with Progressive's target audience, but also to serve as a way to develop and maintain a long

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term partnership with customers so that whenever a Millennial or Gen

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Xer need home or auto insurance, they turn to Progressive. This is an example of

Dr. Rick was a character/spokesperson created partially to serve as a

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