Question: Draft research question based on the current, future and the gaps as stated below Consumer Behavior: Consumer behavior leading to wrong buying choices What nudges

Draft research question based on the current, future and the gaps as stated below

Consumer Behavior:

Consumer behavior leading to wrong buying choices

What nudges would help consumers align their behavior with long-term environmental goals?

Improved the nudge for consumers behavior towards sustainable choices.

Role of Marketing:

Opaque marketing

How can consumers be empowered to navigate opaque marketing and access truthful information?

Strategic Marketing Shift:

Transparent marketing

Corporate Responsibility:

Although companies are beginning to incorporate sustainability into their business models, but the overall market still prioritizes profit over environmental considerations.

How can corporate responsibility efforts be aligned more effectively with consumer expectations for genuine sustainability ?

Businesses to prioritize consumer behavior to sustainability over profit

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