Question: Draft research question based on the current, future and the gaps as stated below Consumer Behavior: Consumer behavior leading to wrong buying choices What nudges
Draft research question based on the current, future and the gaps as stated below
| Consumer Behavior: Consumer behavior leading to wrong buying choices | What nudges would help consumers align their behavior with long-term environmental goals? | Improved the nudge for consumers behavior towards sustainable choices. |
| Role of Marketing: Opaque marketing | How can consumers be empowered to navigate opaque marketing and access truthful information? | Strategic Marketing Shift: Transparent marketing |
| Corporate Responsibility: Although companies are beginning to incorporate sustainability into their business models, but the overall market still prioritizes profit over environmental considerations.
| How can corporate responsibility efforts be aligned more effectively with consumer expectations for genuine sustainability ? | Businesses to prioritize consumer behavior to sustainability over profit |
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