Drag or select items to place them in their proper containers and seiect submit.

Demographic

Geographic

Behavioral

Psychographic

City size

Income

Loyalty

Customer convenience

Lifestyle

Age

Different marketers use different criteria, but in general, in order for an identified segment to be considered effective or a good segment to pursue, each segment needs to rate favorably on several important criteria. Which are they? $($select all that apply.$)$

Select all that apply, then click Submit below

Accessible $($Reachable$)$

Measurable

Differentiable $($Identifiable$)$

Actionable $($Responsive$)$

Substantial $($Profitable$)$

Different marketers use different criteria, but in general, in order for an identified segment to be considered effective or a good segment to pursue, each segment needs to rate favorably on several important criteria. Which are they? $($select all that apply.$)$

Select all that apply, then click Submit below

Accessible $($Reachable$)$

Measurable

Differentiable $($Identifiable$)$

Actionable $($Responsive$)$

Substantial $($Profitable$)$