Question: Draw a conceptual framework and hypothesis for the following variables. In a diagram Topic: Assessing the effect of using social media influencers as marketers on
Draw a conceptual framework and hypothesis for the following variables. In a diagram Topic: Assessing the effect of using social media influencers as marketers on brand credibility. Independents variables 1. visibility 2. Credibility 3. Attractiveness 4. Power Dependent variable 1. brand Credibility Moderating Variable 1. micro influencers 2. Macro influencers 3. Mega influencers (Each has an effect on each variable) Show the conceptual framework in a form of a diagram
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
