Question: Draw a conceptual framework and hypothesis for the following variables. Topic: Assessing the effect of using social media influencers as marketers on brand credibility. Independents

Draw a conceptual framework and hypothesis for the following variables. Topic: Assessing the effect of using social media influencers as marketers on brand credibility. Independents variables 1. visibility 2. Credibility 3. Attractiveness 4. Power Dependent variable 1. brand Credibility Moderating Variable 1. micro influencers 2. Macro influencers 3. Mega influencers (Each has an effect on each variable)

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