Draw on industry reports to understand the brands current position in the Australian market and the potential for future growth of the Nudie brand. Reflect on your own experiences, what CEPs led you to purchase juices or other beverages in the past week?

Compare the brand image of Nudie to the brands current messaging.

A. Search for Advertising and packaging and identify the main messages communicated. How does this compare to its competitors in the juice category?

B Identify any potential Category Entry Points being communicated, or any not being communicated that you think would help to grow the brand. Use evidence collected from the market and your knowledge of how brands grow to justify your view.

C Do you see evidence communications or packaging that suggests a brand differentiation strategy by Nudie?

A Nudie Juice BCDE 14 12 11 12 13 65 55 5 6 21 3, 3 1 0 1 1 2-2 -1-1 -1-12 -2 -3 0 -2 -1 -1 -2-1 -1 4 -6 -5 -3 5 -5 -12 -15 -20 -24 -26 Contains natural ingredients Tastes great For when Quenches I'm on the thirst Australian Something is better for Good to everyone me than have with will like other fruit food juices or juice drinks For everyday drinking Worth paying more for go