Driving Business Opportunities Nike

it's the moment of truth: your opportunity to demonstrate why your new product or service is worth funding. You have done the research and know that the financing you seek can be a game changer for the company. It will produce revenue and profitability and, more importantly, strategically set the company apart from its competition.

You will have to convince senior management.

Encompassing all mission aspects preparation, you have created a checklist for yourself to compile information that includes research, the feasibility of the idea via the BMC, the project scope (timeline included), project risk mitigation, DEI, CSR, and 24-month pro forma. Nike Shoe,

You know that anything can happen in a funding pitch. With this in mind, you are prepared to answer questions that encompass all aspects of the mission.

Generate a pitch for funding. For the rise, you must convince senior management to greenlight the new product or service. Aspects of the rise Nike Shoe project that must be addressed:Nike Shoe

1. Value proposition: Describe the company's current value proposition in the marketNike Shoe.
   1. Describe the selected company's main product or service onNike Shoe.
   2. Discuss the company's overall strategic plan forNike Shoe.
2. Competitive advantage: Describe the competitive advantage the company will gain by funding the project Nike Shoe.
   1. Describe how you discovered an opportunity to do something better than your competitor. Adidas.
   2. Determine how the new product or service shifts the value proposition of the company Nike
3. Risks and opportunities: Establish the risks and growth opportunities of the company Nike.
   1. Determine if the new product or service could disrupt the current industry.
   2. Identify the risks associated with the development of this new product or service.
4. Growth opportunities: Describe the areas of potential growth for the company.
   1. Identify the growth opportunities within the company.
   2. Explain how the competitive advantage allows for growth.
5. Distinguish as a new product or innovation: Distinguish the new product/service as an innovation or improvement on an existing product/service.
   1. Determine if the product or service fits within the capabilities of the company. Note: a company's SWOT analysis or 10-K indicates whether the new product or service could be feasible.
   2. And explain how the new product or service adds to the company's portfolio.
6. Target segment: Describe the targeted segment.
   1. Identify the target customer.
   2. Explain your blue ocean strategy. Note: The new market is identified here.
7. Speculate sales: Speculate on the projected sales.
   1. Justify your product or service by the numbers; discuss your projected revenue gain. Note: it MUST have an ROI that justifies the project for investors and/or senior management.
   2. Explain the risks associated with projected sales.
8. Speculate profitability: Speculate on the profitability of your proposed product or service.
   1. Determine if the project is profitable. Note: In this pitch for funding, senior management has to know that the project, based on market research, is speculated to be profitable. Use the company's current income statement to project how the company's profitability will be affected. Look to other companies in the marketplace with products or services similar to your proposal as a basis for your projections. Note: these numbers are purely speculative.
   2. Determine the impact on the functional areas of the business (accounting, marketing, sales, and so on).
9. CSR plan: Outline the plan to service the community or customers that purchase the product or service.
   1. Discuss how the idea demonstrates corporate social responsibility (CSR).
   2. Identify what the company has invested into the communities they serve.
   3. Discuss how a good CSR plan helps the company gain a competitive advantage.
10. DEI plan: Summarize how the project will include a variety of perspectives to get a better unique value proposition.
    1. Determine if the company has a corporate culture built on DEI.
    2. Discuss how the project's DEI plan fits into the company's strategic plan.

Answer rating: 100% (QA)

Pitch for Funding Nike Shoe Project Value Proposition Nikes current value proposition in the market lies in its innovative athletic footwear and apparel that inspires athletes worldwide to push their ... View the full answer