Drug Inc. is a distributor of pharmaceutical products for pharmacies. Drug Inc. has always used a 6%
Question:
Drug Inc. is a distributor of pharmaceutical products for pharmacies. Drug Inc. has always used a 6% markup on the cost of goods sold to determine the selling prices.
Laura McConnel, the CEO, noted that profitability has been declining in the last few years. Laura suggested implementing an ABC system to help improve understanding of customer profitability. The relevant common selling and administrative expenses are as shown below:
Activity Cost Pool | Activity Measure | Total Cost | Total Activities |
Manual order processing | Number of manual orders | $ 100,000 | 1,600 orders |
Electronic order processing | Number of electronic orders | $ 50,000 | 7,500 orders |
Customer deliveries | Number of deliveries | $ 300,000 | 3,000 deliveries |
Line item picking | Number of line items picked | $ 40,000 | 2,000 line items |
Data on two customers have been gathered: Westside Pharmacy and Southside Pharmacy. Sales for both pharmacies were $39,200 in the year 2019.
Activity Measure | Westside | Southside |
Number of manual orders | - | 20 |
Number of electronic orders | 10 | - |
Number of deliveries | 5 | 9 |
Number of line items picked | 20 | 45 |
Determine the customer margin for Westside and Southside using ABC costing and for your recommendations on how to increase company profitability.
Statistical Techniques in Business and Economics
ISBN: 978-0078020520
16th edition
Authors: Douglas Lind, William Marchal