Question: Read the H-E-B Own Brands case and answer the questions below. Please state clearly your computations and your assumptions. How should Own Brands respond to

Read the "H-E-B Own Brands" case and answer the questions below. Please state clearly your computations and your assumptions.

  1. How should Own Brands respond to competitive price promotions? When they should follow? What about national promotions?
  2. What is the role of HEB and Hill Country Fare as Own Brand Labels? How should these be positioned with respect to other brands in the category.
  3. What is the role of Own Brands in HEB's overall corporate strategy? Why is it important? Should it be scaled up? Or dialed down? If so, in what products or in what product categories?


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