Question: DSC 5 1 0 0 Quantitative Methods Module 5 Homework Assignment # 5 UNC PembrokeInstructor: Dr . Zhixin ( Richard ) KangPlease apply Linear Programming
DSC Quantitative Methods Module Homework Assignment #UNC PembrokeInstructor: Dr Zhixin Richard KangPlease apply Linear Programming to a following business scenario:A firm plans to use three different types of ads to attract potential customers to its product. The three ad choices are TV ads, Magazine ads, and Sunday Supplement. The following table shows the number of potential customers one ad can reach:TV Ads TV Magazine Ads M Sunday Supplement SS Number of Potential Customers Attracted per Ad There are two categories of spending per ad as below $ Thousands:Cost Per Ad $ThousandsTV Ads TV Magazine Ads M Sunday Supplement SS Ad Budget Planning Budget There are following constraints:Total Ad Budget Total Planning Budget Total Number of TV Ads Find the optimal numbers of TV ads, Magazine ads, and Sunday Supplement so that the total number of the potential customers attracted by these ads can be MAXIMIXZED.Use the associated EXCEL file to implement your linear programming procedures. When you run the linear programming, choose both Simplex LP and GRG Nonlinear Solving Method and output the corresponding Answer Report worksheets in the EXCEL file and submit the EXCEL file to Canvas for grading. points
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