Question: DSC 5 1 0 0 Quantitative Methods Module 5 Homework Assignment # 5 UNC PembrokeInstructor: Dr . Zhixin ( Richard ) KangPlease apply Linear Programming

DSC 5100 Quantitative Methods Module 5Homework Assignment #5UNC PembrokeInstructor: Dr. Zhixin (Richard) KangPlease apply Linear Programming to a following business scenario:A firm plans to use three different types of ads to attract potential customers to its product. The three ad choices are TV ads, Magazine ads, and Sunday Supplement. The following table shows the number of potential customers one ad can reach:TV Ads (TV) Magazine Ads (M) Sunday Supplement (SS) Number of Potential Customers Attracted per Ad 1,500500500There are two categories of spending per ad as below ($, Thousands):Cost Per Ad ($Thousands)TV Ads (TV) Magazine Ads (M) Sunday Supplement (SS) Ad Budget 250100100Planning Budget 1005050There are following constraints:Total Ad Budget 3,500Total Planning Budget 1,500Total Number of TV Ads 5Find the optimal numbers of TV ads, Magazine ads, and Sunday Supplement so that the total number of the potential customers attracted by these ads can be MAXIMIXZED.Use the associated EXCEL file to implement your linear programming procedures. When you run the linear programming, choose both Simplex LP and GRG Nonlinear Solving Method and output the corresponding Answer Report worksheets in the EXCEL file and submit the EXCEL file to Canvas for grading. (100 points)

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