Question: DSC 5100 Quantitative Methods - Module 5 Homework Assignment #5 UNC Pembroke Instructor: Dr. Zhixin (Richard) Kang Please apply Linear Programming to a following business

 DSC 5100 Quantitative Methods - Module 5 Homework Assignment #5 UNC

DSC 5100 Quantitative Methods - Module 5 Homework Assignment #5 UNC Pembroke Instructor: Dr. Zhixin (Richard) Kang Please apply Linear Programming to a following business scenario: A firm plans to use three different types of ads to attract potential customers to its product. The three ad choices are TV ads, Magazine ads, and Sunday Supplement. The following table shows the number of potential customers one ad can reach: TV Ads (TV) Magazine Ads (M) Sunday Supplement (SS) Number of Potential 1,500 500 500 Customers Attracted per Ad There are two categories of spending per ad as below ($, Thousands): Cost Per Ad ($Thousands) TV Ads (TV) Magazine Ads (M) Sunday Supplement (SS) Ad Budget 250 100 100 Planning Budget 100 50 50 There are following constraints: Total Ad Budget

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