Dunkin' $($formerly Dunkin Donuts$)$ is exploring new ways to build repeat business through new Customer Coffee Loyalty programs. They are relying on consumer research, and have asked you to respond to the following items:

In light of their recent re$-$brand to Dunkin', how can they maintain their value proposition to their customers?

What are the risks when a company that is so closely identified with one product $($it$\text{'}$s in their name!$)$ decides to change their focus to a different product and different name?

How should the marketing manager develop marketing strategies that can help reduce the risks, increase the probability of success and add value to its clientele?