During 19th century, breakfast consumption pattern was changed in USA due to food reforms. Major driver behind this change was shift in breakfast trend from traditional meat to cereal. This shift in breakfast trend created the long term business opportunities for cereal manufacturers and Kelloggs grabbed this opportunity efficiently. Currently cereal industry is growing rapidly due to increase in healthy breakfast trend. Kellogg was founded in 1906 and now Kellogg is largest US based international cereal and packaged food manufacturing company. Its business is divided into two major divisions which are known as Kellogg North America and Kellogg International. Its distribution channels include brokers, distributors, supermarkets and grocery shops. Cereal industry is very broad industry and Kellogg is offering its products with premium price by specially concentrating the market who are expressly health conscious. Moreover, Kellogg has maintained its operation with varied and strongly positioned brand portfolio. Its major products also include cookies, snacks, waffles, energy cereal bars, pastries, veggie foods and hygienic beverages. But the company wants to promote the products in South Asian region and investing more to create brand awareness. a) Based on the given situation what strategy of Porters Generic Strategy Kelloggs is following? Justify your opinion. (Max 70 words) Marks- 6 b) According to the given situation of expand the market in in south Asian countries, what level of risk is associated with? Explain why. (Max 70 words) Marks- 5 c) Consider that during this Covid pandemic situation, Kelloggs decided to launch a new Health drinks product named Kelloggs C which is specially designed with nutritional value to protect kids from cold and flu. Whether the brand move for related diversification or unrelated diversification and how? (Max 50 words)