Question: During 19th century, breakfast consumption pattern was changed in USA due to food reforms. Major driver behind this change was shift in breakfast trend from

During 19th century, breakfast consumption

During 19th century, breakfast consumption pattern was changed in USA due to food reforms. Major driver behind this change was shift in breakfast trend from traditional meat to cereal. This shift in breakfast trend created the long term business opportunities for cereal manufacturers and Kellogg's grabbed this opportunity efficiently. Currently cereal industry is growing rapidly due to increase in healthy breakfast trend. Kellogg was founded in 1906 and now Kellogg is largest US based international cereal and packaged food manufacturing company. Its business is divided into two major divisions which are known as Kellogg North America and Kellogg International. Its distribution channels include brokers, distributors, supermarkets and grocery shops. Cereal industry is very broad industry and Kellogg is offering its products with premium price by specially concentrating the market who are expressly health conscious. Moreover, Kellogg has maintained its operation with varied and strongly positioned brand portfolio with regional operation office. Its major products also include cookies, snacks, waffles, energy cereal bars, pastries, veggie foods and hygienic beverages with are maintained separately with different marketing campaign. Right now they are also considered in corporate food menu because of the increased awareness on health issue. wytral Strategy of T..Gonore Stratus Riis torowi Tilvour opinion Max 70 words) According to the given situation, what kind of departmentalization the company is following? V. Consider that during this Covid pandemic situation, Kellogg's decided to launch a new Health Specify the reasons to justify your position. (Max 70 words) drinks product named "Kellogg's C' which is specially designed with nutritional value to protect kids from cold and flu. Whether the brand move for related diversification or unrelated diversification and how? (Max 50 words)

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