During Covid-19, Carnival Corporation, one of the largest cruise companies in the world, was suffered since the
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During Covid-19, Carnival Corporation, one of the largest cruise companies in the world, was suffered since the first covid-19 outbreak on board a Carnival Corporation ship. Widespread negative media coverage on cruising increased and corporate reputation was at stake. What is your business strategy on this issue and how will you execute the plan? What are potential risks with this plan? How will you measure the success of the plan?
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ISBN: 978-1133161646
7th Edition
Authors: Gary A. Porter, Curtis L. Norton
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