During early $2021,$ Peloton Interactive continues to ride the wave of enthusiasm for its internet$-$connected exercise bikes and treadmills that made it a consumer sensation during the COVID$-19$ pandemic. With its streamed instructor$-$led classes and potential for users to compete with and interact with another, Peloton has inaugurated a new era in home fitness. However, as mass vaccination gathers worldwide momentum and gyms and fitness clubs reopen, Peloton$$s ability to sustain its success will be tested.

DISCUSSION QUESTION:

Think about the journey Peloton has been on over the last $3$ years. Can Peloton sustain its competitive advantage? What are two recommendations would you offer Peloton$$s CEO to ensure Peloton sustain its competitive advantage for the next $10$ years?