Question: During low consumer effort, judgments are influenced by the ease with which instances of an event can be brought to mind. For instance, suppose the

During low consumer effort, judgments are influenced by the ease with which instances of an event can be brought to mind. For instance, suppose the last time you went out to eat, you had a bad experience with a waiter at the restaurant. Based on that one incident you decide never to eat there again, although that bad incident was probably a one

-

time event. This refers to

.

representativeness heuristic

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negativity bias

.

hierrarchy of effects

.

satisficing

.

none of the above

During low consumer effort, judgments are influenced by the ease with

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