Question: During the consumer decision - making process, consumers at the _ _ _ _ _ _ _ _ _ stage perceive a big gap between

During the consumer decision-making process, consumers at the _________ stage perceive a big gap between their desired state and their actual state.
During the consumer decision-making process, consumers at the _________ stage perceive a big gap between their desired state and their actual state.
Need recognition
Evaluation of alternatives
Choice
Postpurchase evaluation
Information search

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