Consumer Behavior Course (Marketing Class): Three part question

Discuss the cognitive bases of attitudes when consumer effort is low and how cognitive attitudes are influenced. Also, briefly discuss the affective bases of attitudes and how affective attitudes are influenced. Provide real life examples in your discussion.

Problem recognition (the first stage in the consumer decision making process) is defined as the perceived difference between the actual state and the ideal state. Please discuss why the word perceived appears in the definition? Briefly discuss what is meant by both actual state and ideal state and provide real life examples as customers. Then, discuss how marketers can create problems for customers? Provide real life examples to support your answers. However,just remember that just in this case, marketers are allowed to make problems for the customers.

In the second stage in the consumer decision making process (information search), consumers search for information to satisfy their needs. Discuss the internal search for information (from the consumer's mind) and the external search for information (from the consumers surrounding environment). Then, discuss the reasons why internal and external searches of information are not always accurate. Please provide practical examples in your discussion to support your arguments.