Question: During the consumer decision-making process, consumers set up criteria to weigh objective and subjective attributes of different products and brands. During which step is that

During the consumer decision-making process, consumers set up criteria to weigh objective and subjective attributes of different products and brands. During which step is that done?

a.

Information Search

b.

Alternative Evaluation

c.

Postpurchase Behavior

d.

Purchase Decision

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