During the energy crisis in the United States in the 1970s, there was a vigorous public campaign
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During the energy crisis in the United States in the 1970s, there was a vigorous public campaign to encourage consumers to conserve their electricity use. People did reduce their demand for electricity and ended up paying higher prices for it. Explain how this happened.
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Marketing Research
ISBN: 978-1118156636
11th edition
Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day
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