Question: During the implementation phase of an IMC program, a firm will use q , to identify the best promotion campaign and, subsequently, will use q

During the implementation phase of an IMC program, a firm will use q, to identify the best promotion campaign and, subsequently, will use q, to evaluate the effectiveness of the campaign.
a. post-test; pre-test
b. manipulation; control
c. mission; value
d. pre-test; post-test
e. recall; recognition
During the implementation phase of an IMC program, a firm will

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