Question: During the implementation phase of an IMC program, a firm will pretest the promotion and Multiple Choice posttest the promotion. identify possible advertising or promotional

During the implementation phase of an IMC program, a firm will pretest the promotion and
Multiple Choice
posttest the promotion.
identify possible advertising or promotional firms.
carry out the promotion.
state the mission.
design the promotion.
During the implementation phase of an IMC program, a firm will

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