Question: During the meeting, David mentioned two possibilities for the future of the new product line. It could do well initially but then be undercut by

During the meeting, David mentioned two possibilities for the future of the new product line. It could do well initially but then be undercut by competitor challenges or supplier pricing changes. Or

,

it could fail immediately if marketing promotions aren't effective in the European market. What is David using in his strategy formulation?

Multiple Choice

contingencies

procedures

scenarios

policies

During the meeting, David mentioned two possibilities for the future of

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