Question: During the meeting, David mentioned two possibilities for the future of the new product line. It could do well initially but then be undercut by

During the meeting, David mentioned two possibilities for the future of the new product line. It could do well initially but then be undercut by competitor challenges or supplier pricing changes. Or, it could fail immediately if marketing promotions arent effective in the European market. What is David using in his strategy formulation?

		policies
		scenarios
		contingencies
		procedures

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