During this virtual study trip, you will watch the documentary "Colette Mon Amour", attached here as video media, and observe the following:

"Style, Design, Art, Food" $-$ Colette's value proposition

branding elements $+$ application

customer$/$consumer profiles

transformation of physical retail space$($s$)$

the marriage of brand, product, storytelling

retail as entertainment x experience

product vs$.$ experience

building emotional connections

After watching the documentary and noting your observations, answer the below questions $($individually$)$:

Describe Colette's branding and curation approach.

Name and describe $3$ key success factors $($KSF$\text{'}$s$)$ for Colette when they initially opened?

How would you profile the Colette customer$/$consumer$?$

In the heart and minds of the consumer, what makes$/$made Colette memorable?

Describe a few ways in which Colette enhanced the shopping experience for the customer?

How does the Colette concept store format successfully establish and amplify connection, customer experience $($CX$),$ and community?

What key learnings can you extract from this documentary for your own Future Store project concept?