Dynamic pricing is seen to be in action when:

Question 13 options:

	buyers and sellers can view and compare prices for products sold online.
	prices are varied for individual customers.
	a company figures out how much it costs to make a product or deliver a service and then sets the price by adding a profit to the cost.
	when the pricing strategy taps into the belief that a high price means high quality.
	a low price is set in order to attract customers and gain market share.

Question 14 (1 point)

Which of the following pricing strategies taps into the belief that a high price means high quality?

Question 14 options:

	Discount pricing
	Cost-based pricing
	Prestige pricing
	Eve-odd pricing
	Geographic pricing

Question 15 (1 point)

In the context of marketing research, substantiality:

Question 15 options:

	identifies and estimates the size of a segment.
	has to do with consumer preferences.
	studies if the segment is large and profitable enough to justify an investment.
	studies if a business can communicate with and reach the segment.
	studies if a small business is capable of designing an effective marketing program that can serve the chosen market segment.

Question 16 (1 point)

The process of communicating with a potential buyer (or buyers) face-to-face with the purpose of selling a product or service is known as:

Question 16 options:

	personal selling.
	reputation management.
	sales promotion.
	banner advertising.
	direct selling.