E Commerce is a reality; a trend that has grown and spread faster than any other trend in human history.

Beside bringing substantial fruits to the business, it has also resulted in some unethical and immoral practices. Some serious issues include miss commitments andtwisting of policies particularly in return and exchange policies by sellers, showing a different product online and delivering a different one, lack of responsiveness towards customer queries and declining customer services and manipulating pricing by charging different customer a different price for same product etc.

Considering cyber space as a new and emerging market, discuss the reasons why sellers adopt such practices? Also discuss how regulators can assure customer rights if above happens? You shall also discuss some suggestions what customers can do to stay safe from any such unethical practices happening on Internet