E$-$commerce is the use of computing devices and communication platforms to conduct business online. It has proven to be an important enabler for business organizations by expanding their reach to global customers, cost$-$effectively and

efficiently. This technological revolution is termed disruptive technology as it has changed traditional business models and brought about new business approaches. This extensive digital transformation process requires changes in organizational processes, human resources, and technological infrastructure. To be successful, business organizations need to carry out a detailed analysis of their marketplace to develop an effective business strategy, which requires financial and human resources. Furthermore, e$-$commerce adoption is also dependent on social, legal, economic, political, and technological factors. The difference in technology accessibility, level of skills, security concerns, shopping behavior, purchasing power, cultural differences, and legislation also affect the acceptance of e$-$commerce. As a result, the adoption of technological infrastructure by business organizations varies considerably across the globe.

QUESTION $1$

$$To be successful, business organizations need to carry out a detailed analysis of their marketplace to develop an effective business strategy, which requires financial and human resources.$$ In terms of e$-$commerce, a marketing strategy

is important. Propose e$-$commerce marketing strategies for a business of your choice that focuses on driving traffic to the business's online store and convincing visitors to buy their products or services.