E is NOT the correct Answer

Given the following data from a recent Comparative Competitive Efforts page in the CIR: Your Industry Your Company INTERNET SEGMENT Company Average vs. Ind. Avg. Retail Price ($ per pair) $83.50 $76.28 +9.5% Search Engine Advertising ($000s) 6,250 6,225 +0.4% Free Shipping No None Same S/Q Rating 8.6 6.3 +36.5% Model Availability 499 300 +66.5% Brand Advertising 16,500 14,350 +15.0% Celebrity Appeal 140 111 +26.1% Brand Reputation 87 76 +14.5% Online Orders (000s) 709 538 +31.8% Pairs Sold (000) 709 538 +31.8% Market Share (%) 13.2% 10.0% 13.2% Based on the above data for your company, which of the following statements is false? Based on the above data for your company, which of the following statements is false? Your company's percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share resulted in a net overall competitive advantage of a size sufficient to produce an above-average 13.2% market share. Your company's two biggest competitive advantages in the Internet Segment related to S/Q rating and model availability. Your company had a tiny competitive advantage in search engine advertising. Your company had a competitive advantage on each one of the eight competitive factors affecting Internet sales and market share. Your company's branded sales volume and market share in the Internet segment was positively impacted by your company's brand reputation