${?}_{{?}_{{?}_{?}}{?}_{{?}_{?}}\text{e}\text{m}\text{p}\text{l}\text{o}\text{y}\text{s}\text{d}\text{a}\text{t}\text{a}\text{b}\text{a}\text{s}\text{e}\text{m}\text{a}\text{r}\text{k}\text{e}\text{t}\text{i}\text{n}\text{g}\text{t}\text{e}\text{c}\text{h}\text{n}\text{i}\text{q}\text{u}\text{e}\text{s}to\text{i}\text{d}\text{e}\text{n}\text{t}\text{i}\text{f}\text{y}\text{d}\text{i}\text{f}\text{f}\text{e}\text{r}\text{e}\text{n}\text{t}\text{t}\text{y}\text{p}\text{e}\text{s}of\text{c}\text{u}\text{s}\text{t}\text{o}\text{m}\text{e}\text{r}\text{s}\text{a}\text{n}\text{d}\text{d}\text{e}\text{v}\text{e}\text{l}\text{o}\text{p}\text{s}\text{p}\text{e}\text{c}\text{i}\text{f}\text{i}\text{c}\text{s}\text{t}\text{r}\text{a}\text{t}\text{e}\text{g}\text{i}\text{e}\text{s}\text{f}\text{o}\text{r}\text{i}\text{n}\text{t}\text{e}\text{r}\text{a}\text{c}\text{t}\text{i}\text{n}\text{g}\text{w}\text{i}\text{t}\text{h}\text{e}\text{a}\text{c}\text{h}\text{c}\text{u}\text{s}\text{t}\text{o}\text{m}\text{e}\text{r}\text{.}}$

${?}_{{?}_{?}}{?}_{{?}_{?}}{?}_e$mploys database marketing techniques $to$ identify different types $of$ customers and develop specific strategies for interacting with each customer.

Marketing segmentation

Customer relationship management

Marketing automation

Marketing campaign software

EOM systems