Question: e marketing process is best summarized by which statement?a . A process of identifying consumer needs, managing the marketing mix for these needs, and realizing
e marketing process is best summarized by which statement?a A process of identifying consumer needs, managing the marketing mix for these needs, and realizing profits and revenues. b Defining the specific group of existing customers to which marketers direct their marketing efforts.c A review of distribution channels, retail formats, and merchandising used to sell the product.
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