The marketing process is best summarized by which statement?

a$.$

Defining the specific group of existing customers to which marketers direct their marketing efforts.

b$.$

An analysis of the attributes that make up a good, a service, or an idea, such as product design, features, colour, packaging, warranty, and service levels.

c$.$

A process of identifying consumer needs, managing the marketing mix for these needs, and realizing profits and revenues.

d$.$

A review of distribution channels, retail formats, and merchandising used to sell the product