$($E$)$ promising product attributes that exceed the actual product potential.

Question $20$

$1$ Point

Xunrui Communications is an upstart maker of inexpensive smartphones for the Chinese market. Xunrui purchases the components and assembles the phones in Shenzhen, located in southern China. These smartphones retail for about $$65,$ significantly less than the $$250$ to $$800$ for smartphones marketed by Apple or Samsung, the top providers. Xunrui Communications is most likely using which pricing strategy in this example?

penetration pricing

target ROI pricing

skimming pricing