e Title: Strategic Management se Code: BBA-471 e: 3 hrs. Semester: 7 Program: BBA Max. Marks: 75 te: Attempt all questions, also please provide relevant reasoning to justify your response stematically. 2:1 Solve the Case Walmart's mission statement is "to save people money so they can live better." Analysts estimated South Korea's discount store market at 24 trillion won, or $25.2 billion, last year. The Wal-Mart Outlets in South Korea are simpler in appearance than those of E-Mart and other competitors. Wal- Mart soid products by the box, white E-Mart and Lotte built eye-catching displays and hired clerks who hawker** goods with megaphones and handclapping. Over the years, South Korea has been a graveyard for some of the most competitive global b Google is a small player in the local Web search engine market, which is dominated by the Naver Woh of the South Korean company NHN and the portal of Daum Communications. Wal-Mart's merchandising mix offers everything from dry goods to electronics and clothing, whic, is viewed by Koreans to be more Westernized than those of its local competitors. Wal-Mart has uniform merchandising and distribution strategies that limit differentiation in its merchandize mix also a constraint in adapting to local tastes and preferences, Korean consumers viewed Wal-Mart as a store to visit when they needed to purchase large nonfood products and to see a variety of products, including foreign products. They prefer to Visit local domestic supermarkets for food purchases and daily use items, Korean consumers also like to shop daily, instead of weekly or biweekly, and purchase small packages, given their small houses with limited storage and freezing spaces Several local Korean discount retailers offer cash or free product incentives worth up to $200 for spending a certain amount in the store. These promotions enhance "perceived value of the stores among consumers and increase their visits to these local stores. The warehouse retail format was not well received by the Korean consumers who were used to the assistance of the salespeople who give out free samples and help package and wrap products in the store Considering the above case evaluate Wal-Mart's Internationalization strategy into Korea? Conduct an environmental analysis and make recommendations for Wal-Mart to successfully operate in Korea while remaining true to its mission and vision Question # 2: Conduct Business Unit Analysis of Apple Inc., necessary details for analysis are provided bellow. Also, recommend Apple Business Unit Phone appropriate strategy for business unit growth? Apple Home Pod Industry E-Book Market Share Growth Rate IPhone 40% Smart Phone Samsung Huawei 18% 3.5% Xiaomi 10% 25% e Title: Strategic Management se Code: BBA-471 e: 3 hrs. Semester: 7 Program: BBA Max. Marks: 75 te: Attempt all questions, also please provide relevant reasoning to justify your response stematically. 2:1 Solve the Case Walmart's mission statement is "to save people money so they can live better." Analysts estimated South Korea's discount store market at 24 trillion won, or $25.2 billion, last year. The Wal-Mart Outlets in South Korea are simpler in appearance than those of E-Mart and other competitors. Wal- Mart soid products by the box, white E-Mart and Lotte built eye-catching displays and hired clerks who hawker** goods with megaphones and handclapping. Over the years, South Korea has been a graveyard for some of the most competitive global b Google is a small player in the local Web search engine market, which is dominated by the Naver Woh of the South Korean company NHN and the portal of Daum Communications. Wal-Mart's merchandising mix offers everything from dry goods to electronics and clothing, whic, is viewed by Koreans to be more Westernized than those of its local competitors. Wal-Mart has uniform merchandising and distribution strategies that limit differentiation in its merchandize mix also a constraint in adapting to local tastes and preferences, Korean consumers viewed Wal-Mart as a store to visit when they needed to purchase large nonfood products and to see a variety of products, including foreign products. They prefer to Visit local domestic supermarkets for food purchases and daily use items, Korean consumers also like to shop daily, instead of weekly or biweekly, and purchase small packages, given their small houses with limited storage and freezing spaces Several local Korean discount retailers offer cash or free product incentives worth up to $200 for spending a certain amount in the store. These promotions enhance "perceived value of the stores among consumers and increase their visits to these local stores. The warehouse retail format was not well received by the Korean consumers who were used to the assistance of the salespeople who give out free samples and help package and wrap products in the store Considering the above case evaluate Wal-Mart's Internationalization strategy into Korea? Conduct an environmental analysis and make recommendations for Wal-Mart to successfully operate in Korea while remaining true to its mission and vision Question # 2: Conduct Business Unit Analysis of Apple Inc., necessary details for analysis are provided bellow. Also, recommend Apple Business Unit Phone appropriate strategy for business unit growth? Apple Home Pod Industry E-Book Market Share Growth Rate IPhone 40% Smart Phone Samsung Huawei 18% 3.5% Xiaomi 10% 25%