e$)$ Your recommendation in part $($d$)$ does not agree with the retailer's "gut feel". She is still unsure about what to do$,$ but feels that another site is probably better.

i$)$ Discuss possible reasons for this discrepancy between the model's recommendation and the retailer's intuitive judgment.

ii$)$ Briefly indicate how the discrepancy might be resolved so that a requisite model is obtained.