Each Answer should be long enough to understand:

Q1. What are automobile buyers attitudes toward? [3 marks]

a. Gasoline use contribution to global warming

b. Global warming

Q2. Do attitudes related to global warming vary by a market segment where market segments are defined by the following demographics, give an explanation on each of the following how these factors impact global warming: [3 marks]

a. Age

b. Income

c. Education

d. Gender

e. Family size

f. Hometown

g. Dwelling type

Q3. What are consumer preferences and intentions for various types of fuel-efficient automobiles? [3 marks]

Q4. What are the media habits of those who prefer the new automobile types? [3 marks]

Q5. What are the social media usage profiles of these consumers with respect to how often they engage in the following? [3 marks]

a. Online blogging

b. Content communities

c. Social network sites

d. Online games

e. Virtual worlds

Q6.Rank the following online platforms you think to be the most effective method of advertising for new, alternative fuel vehicles. One (1) would be the most effective method while five (5) would be the least effective. [2 marks]

_____ Online blogging

_____ Content communities

_____ Social network sites

_____ Online games