Each question needs a very precise answer in 2-3 paragraphs.

3. Describe how organizations discover market opportunities through conducting a situation analysis.

Strengths and weaknesses are identified in the internal environment analysis, Opportunities and threats are identified in the external environment.

4.Discuss how a marketing strategist will develop competitive advantage and strategic focus through the SWOT analysis and the creation of marketing goals and objectives.

5.First, describe the decision process of a B2C buyer, and a B2B buyer. Indicate the steps in the process, and theinfluences in that process. Next, describe the three methods of defining market segments (demographic and geodemographic, behavioral, and psychographic) highlighting the strengths and weaknesses of each. Finally, discuss the various target marketing strategies.

7.First, describe the concepts of differentiation, and positioning (physical, and perceptual). Describe how the marketing mix influences positioning, and how branding and the value proposition is developed from these tools. Next, describe how the organization should manage the brands over time.