Question: Each student has to select TWO brands from the same industry (for example, KFC and McDonalds in the fast food industry, or Apple and Samsung

Each student has to select TWO brands from the same industry (for example, KFC and McDonalds in the fast food industry, or Apple and Samsung in the technology industry). Compare between the two brands on how effective in positioning its brands in the aspect of attributes, benefits, belief and values.

please provide point and example

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