Each student is required to complete a strategy report project in which you investigate aspects of the strategic management FACEBOOK, to extend a certain theory and frameworks you learned in class. The project will be evaluated based on the following criteria 1) quality of data collected, 2) the depth, rigor, and creativity of analysis, 3) the application of relevant course concepts, and 4) implementability of the recommendations.

The strategy report is to include the following sections

I. Introduction OF FACEBOOK

Company background & performance of FACEBOOK

Key strategic issues, challenges

Objectives

II. Strategic Analysis

External environment & industry analysis (Porters Five Forces Framework, Market segmentation, Customer analysis, Competitor analysis etc.)

Company & internal analysis (Value chain analysis, Core competence analysis, World Benchmarking, Portfolio analysis etc.)

III. Strategic Options & Recommendation

Generation of strategic options

Evaluation of strategic options

Recommendation

IV. Implementation Plan (Optional)

Timing, resource allocation

V. References and Exhibits