It is required to make a strategy report project in which you investigate aspects of the strategic management of FACEBOOK, to extend a certain theory and frameworks you learned in class. Students are asked to develop a corporate strategy plan for the company that might test your entrepreneurial ability.

This will be evaluated based on the following criteria 1) quality of data collected, 2) the depth, rigor, and creativity of analysis, 3) the application of relevant course concepts, and 4) implementability of the recommendations.

The strategy report is to include the following sections

I. Introduction

• • Company background & performance of FACEBOOK
  • Key strategic issues, challenges
  • Objectives

II. Strategic Analysis

• • External environment & industry analysis(Porter's Five Forces Framework, Market segmentation, Customeranalysis, Competitor analysis etc.)
• • Company & internal analysis(Value chain analysis, Core competence analysis, World Benchmarking, Portfolio analysis etc.)

III. Strategic Options & Recommendation

• • Generation of strategic options
  • Evaluation of strategic options
  • Recommendation

IV. Implementation Plan (Optional)

• • Timing, resource allocation

V. References and Exhibits