1. Each student will complete the task independently and not collaborate with other students.
2. Students should think of themselves as a hospitality entrepreneur looking to come up with the next successful QSR restaurant for the North American market. Students will come up with an idea for a new restaurant in the QSR (Quick-Service Restaurant or Fast Food) North American restaurant market. QSR restaurant examples in the North America include McDonalds, Burger King, Wendys, KFC, Dairy Queen, Arbys Freshii and much more. Do not choose a restaurant concept that is already on the market! Come up with your own QSR restaurant concept.
3. Students will apply the 8 Ps of Service Marketing to your own QSR restaurant concept under development.

Your own QSR Restaurant Concept

Explain your idea for a new restaurant in the QSR North American restaurant market. Note: Use full sentences in your answer. No bullet points of any type allowed. Use specific examples and details to support your ideas.

In your explanation, include the following information:

• the restaurants potential name
• food and beverages served what items would be on your menu?
• prices for products what do you believe your prices might be?
• target market(s) what specific customers are you hoping to draw to your QSR restaurant?

Application of the 8 Ps of Service Marketing

Apply the 8 Ps to your developing restaurant concept. The 8 Ps help a restaurant owner identify what is needed to reach the customers they wish to draw to the restaurant.

Explain each component with examples for your own QSR restaurant concept in the table below. Note: Use full sentences in your answer. No bullet points of any type allowed. Use specific examples and details to support your ideas.

Service Marketing Component	Explanation of what you will do as a Restaurant Owner for your own QSR restaurant concept for each Service Marketing Component
Product
Place
Promotion
Pricing
People
Programming
Partnership
Physical evidence