Each student will fully describe and analyze a recent new product launch (one that occurred within the last 12-18 months). Research is required for this assignment. The components that must be researched and addressed in this assignment include:

1) Brief description of the company issuing this new offering. Including, but not limited to: a. Current product line(s) and brand(s) company offers.

2) Does this new offering extend current offerings or set company in a new direction? Description of the launch strategy: a. Target market b. Unmet needc. Product d. Promotion e. Price f. Distribution

3) Analysis as to why this launch was or was not a success based upon the material covered in the class. Be sure you discuss how you are measuring success. Any recommendations you have for the company on future launches based upon your analysis.