Question: Early in 2 0 2 3 , one example of Alissa Heinersheid s new approach to marketing Bud Light was seen in Question 2 6

Early in 2023, one example of Alissa Heinersheids new approach to marketing Bud Light was seen in
Question 26 options:
a)
Bud Light's 2023 Super Bowl commercial "Hold," featuring Miles and Keleigh Teller.
b)
Bud Light's 2023 return to sponsorship of the Ultimate Fighting Championship (UFC).
c)
Bud Light's multi-year agreement with the National Football League (NFL) to sponsor the NFL Draft and other off-season events.
d)
Bud Light's decision to sponsor the International Skating Union's (ISU's) World Figure Skating Championships.

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