Earned media is a critical component of today's e-marketing environment. With the consumer's ability to post negative
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Question:
Earned media is a critical component of today's e-marketing environment. With the consumer's ability to post negative reviews at the speed of light, what is one way that a company can fire the least profitable or most costly customers without causing them to criticize the company to their friends?
Your response must be at least one page in length, and you must use at least one academic source in your response.
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Analytics Data Science And Artificial Intelligence Systems For Decision Support
ISBN: 9781292341552
11th Global Edition
Authors: Ramesh Sharda, Dursun Delen, Efraim Turban
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