earrings, while paying ourselves tor the work.

Pricing often shows the quality of the product to customers. So setting the "right" price is crucial.

Michael Sisson

You're right, of course. What price do you think would get us enough profit to do all that without becoming too expensive for our customers?

Katie

To answer that question, we need to go through the price setting process. The first thing we need to do is

Evaluate demand and revenue.

Analyze the competitive price environment.

Identify the pricing objective and constraints.

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